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Outsourcing: the future of business?

What is outsourcing? I’m sure you’ve heard the term outsourcing thrown around. But what exactly is outsourcing, and how does it affect your business? Outsourcing has become an increasingly popular option for small to medium businesses that are looking to scale their operations quickly and efficiently. It’s also an excellent way for companies to keep …

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Jung’s 12 Brand Archetypes. Which one are you?

Jung’s 12 Brand Archetypes. Which one are you? Brand archetypes, what is that? You may have heard about Swiss psychiatrist Carl Jung, but did you know that the most successful companies base their brand around the personality types he developed? There are 12 of them, and if you are thinking of starting a business (or if …

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